The test is made by a subject-matter expert Kara M.ĭigital marketing whiz Kara lives and breathes Facebook. From general brand awareness to increasing engagement with customers, and from lead generation to conversion, a Facebook advertising expert knows the right campaigns to implement and the right actions to take to achieve the desired results. The test evaluates candidates’ knowledge and experience in using Facebook advertising to obtain results and complete goals.Ĭandidates who perform well on this test will be able to lead the creation and management of Facebook and Instagram advertising campaigns to achieve the goals you have set in place for your company. This Facebook advertising test assesses candidates’ abilities to set up campaigns, perform detailed audience targeting, implement tracking for measuring results, and monitor performance for continuous improvements.

Your return on ad spend (ROAS) on Facebook depends on the effectiveness of your campaigns and their success in communicating your brand and value proposition to potential customers. But simply being on Facebook won’t do the trick. With over 2.5 billion active monthly users, Facebook the biggest social network in the world and the perfect place to reach your customers, raise awareness about your brand, and raise your sales numbers.

Simply being facebook